Duration : 0:8:47

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The world community calls it “The Book of Jobs”, follow the chapters in the Bible, when describing the presence of products introduced iPad by Steve Jobs, founder of Apple Inc., last month. IPad become a phenomenal product, and stir with consumer enthusiasm by iPod and iPhone several years ago.

In just four weeks, iPad sales exceeding one million unit rate, and the end of this month Apple plans to sell its newest product
This globally throughout the country. Atntusiasme global consumers of these products did not have this phenomenon in the history of the industry information communication technology.

From a business standpoint, the presence of anticipated iPad will shake the printing industry, publishing, and broadcasting. Just like the iPod shake
industry and music labels, as well as changing the distribution mechanisms of the music world through the Apple Store.

Because it is the content generated through various industries, ranging from music, video, until the publication, all of Apple products, such as iPods,
iPhone and iPad, its presence has a new meaning for the consumer.

Impacts generated by the presence of Apple’s products are also evocative of other industries, including automotive industry. Products such as
iPod and iPhone now integrates with luxury cars, like Mercedes Benz or BMW.

Another phenomenon is the presence of the Apple Store that lets customers choose the songs, videos, TV series, books, and various applications for
interests of entertainment, games, and work can be bought or be downloaded for free.

In a time not too long now, the way we read, listen, and look at the trend will change with this iPad. IPad fever epidemic to
throughout the world, displacing and killing all industries and business his way.

A worrying phenomenon of the Apple Store and the iPhone / iPad, which is also followed by other companies such as Balckberry and Nokia, have no
business model that promises to be a substitute industries of music, videos, movies, information, and others.

In the era of digital social networking now, the phenomenon of sharing and collaboration of You Tube, Facebook, Twitter, and others leave the question of whether
world’s consumers will pay for what they have enjoyed for free is satisfying a variety of individuals with individual tastes
There are formulas that apply on the internet. If it were not sophisticated applications or content (killer APS), others are free. This formulation clearly complicate
to build a business model with sufficient economic scale to be able to mobilize people in the world doing business and activities
A healthy trade.

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IPad Fever

Duration : 0:3:18

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Duration : 0:3:14

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Duration : 0:4:54

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Duration : 0:6:2

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Duration : 0:2:29

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Duration : 0:1:17

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by Nid EPGE

Duration : 0:1:2

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Is the Amazon Kindle here to stay, or simply “kindling” for the escalating tablet wars? Brooke Gladstone, host and Managing Editor of NPR’s On the Media, argues the latter. Some publishers who don’t want to price their content at the standard Kindle rate of $9.99 are separately negotiating with Apple, she says.

—–

Companies across the media industry are racing to get their eReaders in the hands of consumers, which means big change for the publishing industry and the media business overall. Organizations are scrambling to ensure that their readership is not lost as the reading habits of their long-time consumers are redefined by the upheaval caused by the new wave of eReaders.

With Apple’s iPad release scheduled for April 3, the Paley Center gathered a group of senior media executives to discuss strategies for how the media industry can most effectively retain consumer loyalty as well as capitalize on one of the most talked about new gadgets of 2010.

Moderator: Josh Quittner, Editor-at-Large, TIME

Panelists: Brooke Gladstone, Host and Managing Editor, On The Media, NPR
Keith McAllister, Online Editor, Reuters
Scott R. Singer, Managing Director and Head of Media and Entertainment, The Bank Street Group, and author, How To Hit A Curveball: Confront and Overcome the Unexpected in Business
Kiliaen Van Rensselaer, Chief Marketing Officer, Skiff

Brooke Gladstone is an American journalist and media analyst. She is host and managing editor of the National Public Radio newsmagazine, On the Media, and has been a contributor to The Washington Post, The Boston Globe, The Observer, and Slate. Gladstone lectures at universities and conferences and has appeared on PBS’s Bill Moyers Journal and CNN’s Reliable Sources (and once filled in for Charlie Rose on PBS’s Charlie Rose Show.) She is widely quoted as an expert on press trends.

Duration : 0:2:6

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